The 2018 World Junior Championship (WJC) was hosted in Buffalo from Dec. 26 – Jan 5. WJC is a ten-day tournament featuring the top hockey prospects from all over the world. I had the opportunity to submit a logo design within my team to USA Hockey. I was super excited to find out that the logo I worked on for months was chosen to represent Buffalo, Hockey, and the mother of all countries, the US of A.
Since being awarded such a prestigious honor of being the chosen one, what followed was a year of working (within my organization) on most things WJC. I designed a simple look that could be used across a number of platforms. I also got my feet wet in a number of new areas of design including (but not limited to) large scale mural design, rink design for the USA vs. CAN game, giant snow globes, environmental design, banner ads, banner ads and more banner ads.
Overall the tournament was a huge hit for Buffalo, bringing in lots of outsiders to eat our chicken wings and drink our Labatt’s but we were happy to have them for 10+ days. I gained a lot of industry experience and knowledge throughout the tournament and am glad I was awarded the opportunity.
*Blue Cheese 4 Life