Occasionally an opportunity presents itself such as PSE opens a new restaurant and you get to be part of conceptualizing the brand. When we start projects like this, we start as a team. All designers in PSE, brainstorm, find inspiration and then come together to present their ideas. These are my favorite projects, because we get to be creative, work together and learn from each other!
The final logo is then presented to team that includes our creative directors and Kim Pegula herself. Careful consideration is taken when choosing and its an exciting time around the office. Unfortunately this design was not chosen as the final BUT the final logo designed by Justin Lowe is fantastic and you should go check it out. The opportunity to be part of the team is still an honor and I love working along side my peers and senior peers that are always pushing my ideas to a new level!
Enjoy!