PicSix Creative is a full-service creative agency based in Buffalo, N.Y. and a member of the Pegula Sports and Entertainment family. We specialize in creating visual experiences to maximize marketing campaigns and branding initiatives, as well as developing marketing plans and strategies that will enhance brand recognition.
New Era is a prestige client of PicSix Creative. Myself along with my team had the opportunity to create 4 NBA Marketing Campaigns for New Era in 2019-20. The campaigns required enormous amounts of strategic planning, communication and interaction with the New Era team right here in Buffalo NY. These 4 campaigns spanned almost an entire year and included a full photoshoot with 2 NBA players in Buffalo, NY.
My role was to lead the design creative for the 4 campaigns. From the idealization faze, conceptual development, execution and final file build out for delivery to numerous parties for production.