Tyler Ennis came to the Buffalo Sabres Community Relations Department (when he was still in the 716) and said he had a “famous” sauce he wanted to marke,t and all the proceeds go to charity! They said, “Tyler, that’s great” and enlisted the help of my creative team to design the label. After a lot of back and forth and many designs Tyler settled on this really fun illustration of his face with a bold and colorful gradient background for the label.
I don’t get a lot of opportunities to be fully creative and “just go nuts” on a project but this was exactly what I got to do, and he loved it! I actually got to meet him after a game one night and tell him how much fun this project was to work on.
Unfortunately Tyler no longer plays for the Buffalo Sabres, so the sauce is no more, but it was fun while it lasted and supported a few great causes.